INFOTOOLS APPOINT REGIONAL ENGAGEMENT DIRECTOR IN EUROPE

Christina Costa-Connolly recently joined the Infotools team based in London. Her area of focus is the delivery of strategic as well as practical solutions to clients with local, regional and global consumer insight requirements. 

‘With years of experience in marketing science, Christina has a passion for providing clients with strategic direction, based on customer insight,’ says Ant Franklin, Infotools CEO.

‘We are particularly excited about Christina’s ability to help clients get the most value from their research, and use it to make next-step tactical and strategic decisions.’ 

Previously a loyalty research director at Ipsos MORI, Costa-Connolly gained valuable experience in combining consumer feedback with internal diagnostics, stakeholder engagement and embedding. 

Prior to that as director of strategy and analysis for Europe, and part of the Interpret LLC team, she specialised in understanding the dynamic between technology, content, advertising and consumer behaviour.

Infotools transform marketing research data into a Knowledge Bank. Clients then use tools to investigate, visualise and create stories. Infotools is a privately-owned company, operating in over 110 countries and registered in New Zealand since 1990. For more information, visit www.infotools.com.

If you'd like more information about this topic, or to schedule an interview with Christina Costa-Connolly, please call Beverley Green at +64 9 488 0111 or email her at  [email protected]

This content was originally published by Infotools . Visit their website at www.infotools.com.